Country, rock

There are many genres in today's music for one to choose. Many of them are not so different, for example, Country and Bluegrass. Then again, some genres are completely different like Metal and Polka. There are many complex conversations and arguments over which genre is closest and farthest apart. In my opinion the hardest compare and contrast of them all would be between Country and Rock. Firstly, some may wonder why Country and Rock sound so similar.Both of the genres come from the same musical roots. They come from the early nineteen hundreds genre known as Blue's music. They both have similarities in their musical atmosphere. For example, Jason Alden's country song she's country has a heavier rift and a slower, drop tuned beat for the average country song. On the other hand, Kings of Leon, a rock band, have a faster upbeat tempo, and a more acoustic feel for a typical rock band. For example, their song Back Down South has a southern, good ole boy country sound.There are also ways that the two types of music sound different. For instance, Slipknot's feel is a more brutal, head banging, and violent sounding. As in their song Psychosocial, where the guitars are shredding and the drums sound as if hell is aging over. In contrast to that you have the country band Brooks and Dunn, whose songs usually have more of a down home, boot tapping harmony. For example, the song Boot Scoot Bogey in which has southern, mellow party melody.Secondly, they are alike, but yet very different in the concept of how they dress and display their image. You might see someone in a cowboy hat and torn Jeans, or you might see someone with long, dark hair and a black t-shirt. Most country bands prefer cowboy hats, dress shirts, tight blue Jeans, and cowboy boots. The lead singer of an average entry band usually has short, stylish hair with a clean beard. They are usually better groomed. But lead singers in a rock band have tattoos, piercing, long hair and facial and more drinking and dru gs.The goal of academic writing is to inform an audience about a particular topic in a very professional manner. Effective academic journal writing does involve clearly stating your purpose and presenting your information in a manner that is simplistic enough for others to read and understand while still having the tone of an academic piece. Tone is a literary technique that is a part of composition, which encompasses the attitudes toward the subject and toward the audience implied in a literary work.The tone of the memo and any kind of paper depends entirely on the audience. Academic writing should be concise, without being completely stripped of the necessary facts that are needed to support your topic. The content impact is how your reader and listeners' feel about the subject at the end of your writing. They should be able to follow your story easily, it should flow together like music, the story should inform them of the subject, and should not leave them with questions at the end.

Diversity and Cross-Cultural Trends in psychology and Counseling Essay

Psychology has always been known to be the educated study about human behavior. For a long time now, psychology though has been expanding its social impact to the people that it aims to serve. Primarily, it is now utilized to understand the ways by which people could be assisted with their personal issues and thus be able to face the different challenges of human living. (Myers, 2006, 17) With the turn of time, handling human issues are also now subjected to different twists and several improvements that subject psychological procedures into conforming to the different trends of human society. The said trends include the issues of answering to the idealisms of the Black Americans [racial issues], feminists, and cross-cultural psychology approaches. Dealing with these different issues conscientiously actually define the modern process of psychology and counseling. (Myers, 2006, 19) How are the psychologists at present able to handle the said issues of human diversity to be strongly implicated within the existing system of traditional process of counseling? The differentiation of both the personal or human psychology and the different approaches used to explain social psychology could give a better view of how the said matter is implicated within the system. The concept of human action is generally concluded by the aspect of the scientific facts to be significantly caused by the works of the mind of every individual. This idea is generally expressed in the saying â€Å"what the mind can perceive, the body can conceive. † Thus, to empirically understand and explain the actions and personality of each individual in the society, their mind and their idealism must be critically explored finding the relevant relationship between each humanistic aspect of each individual. It is generally noted by the scientific research society that the very essence and personality of each individual resides intrinsically in their minds, which manifests as the source of their thoughts fueling their actions. Thus, for the very same reason that the field of psychology in the empirical world becomes an important aspect in the course of understanding the humanity and the path of their development becomes it intrinsically addresses the main core of each individual and the other aspects revolving around it. In this field, two specific branches become much intriguing and relevant to the scientific society’s concern namely the branch of scientific psychology and social psychology. Personal Human Psychology Psychology mainly pertains to the empirical study of the intrinsic nature of each individual through considering relevant elements such his or her mental processes, behavior, personal perception and identity and other human characteristics in relation to their actions and behaviors. The field of psychology firmly holds that every action of the individual has its own reason behind it causing the said manifestation and the said reason lies hidden in the mind of the involved person. In the study of the scientific psychology of the subject, aspects such as personal perception towards inward matters and outside factors, behavioral and personal motivation, and the learning process play a significant part in the psychological development of each individual manifested mainly in the personality of the person. In addition, psychology also addressed the aspect of abnormal behavioral characteristics studying its main causes and contributory factors thus, establishing a scientifically significant pattern for it. In application, psychology becomes an important aspect in every field of scientific studies involving society and human characteristics and in explaining the relevant relationship of the two. Social Psychology Social Psychology mainly deals with the influential relationship between the social environment and its elements and the human beings and their psychological aspect. This field mainly addresses the psychological field through the social structure and system in the society and how it significantly affects the mental processes of each individual. (Aronson, 2004, 18) This attitude generally perceive human beings as individuals or as a group as the main unit of analysis employing the common social behavior of interacting with other individuals as part of the social system developing their distinctive individuality and personality. In this concept, as each individual interact with other individuals, they develop their own identity with their own social perception and psychological personality. In the aspect of its application, this study is significantly relevant in profiling and understanding the psychological nature and personality of the subject by considering his or her social backgrounds and experiences while he or she interacts with others as part of the social system. (Aronson, 2004, 17) Thus, psychology indeed becomes an important aspect in the development of the society and the human civilization as a whole. This field of scientific study can be applied to every field addressing basic and critical human nature understanding and explaining the intrinsic behavioral pattern of each individual and the actions manifesting the said psychological elements. This field of study firmly holds that humankind cannot further advance without first understanding their very basic nature and characteristics as significant units in the generally concept of humanity. (Lesko, 2000, 17) Obviously, understanding human behavior both through the personal and social context of the matter subjects the process to the different issues that the human society is actually involved with. It is through these advancements in the society that understanding the issues of human behavior becomes more enlightened thus making the process of explaining human dispositions and relating them to the process by which people could be guided with their propositions in life is indeed effective and beneficial for all. References: Myers, David G. Psychology. Worth Publishers; 8th Edition. 2006. Aronson, E. & Wilson T. D. & Akert R. M. (2004). Social Psychology. Prentice Hall, NY, USA. 5th Edition. Lesko, W. A. (2000). Readings in Social Psychology: General, Classic and Contemporary Selections. Allyn and Bacon, Boston, USA. 5th Edition.

Development of Transcendentalism

The resistance of some ministers and congregations in Boston and eastern Massachusetts to key doctrines of Calvinism started to divide the New England Puritan churches during the mid-1700s. Calvinism centered on the doctrines of John Calvin whose theology emphasized the absolute nature of sovereignty of God and the certainty of human depravity (Robinson). The religious divisions became significant because they resulted to the establishment of a religious liberalism movement that eventually called Unitarianism (Robinson).The Unitarianism movement became the center of various well-established churches in Boston and at Harvard College. It allowed the liberals to achieve cultural and intellectual influence that exceeded their small numbers and played a significant role in the formation of a powerful American liberal tradition in literature, education, politics, and the arts (Robinson). The political and literary movement of transcendentalism was formed in the 1830s and 1840s because of t he movement of liberal theology in Boston (Robinson).The goal of the Unitarianism was to spread its message of human capability and positive spiritual development even though it continued to be in conflict with its Calvinist opponents (Robinson). However, several younger Unitarian ministers started to take a different approach to the problem concerning religious knowledge, including Ralph Waldo Emerson (Robinson). Emerson, who was the leader of the Transcendentalist movement, considered that the transcendental law was the moral law through which people discovered the living spirit of God (â€Å"Transcendentalism†).He published his book, titled â€Å"Nature† in 1836, which formed a novel way of intellectual thinking in the United States (â€Å"Transcendentalism†). He suggested a theory of religion based on intuition instead of empirical evidence, which explains that the religious sentiment is deeply rooted into the nature of mind itself (Robinson). He insisted th e relation between mind and nature because both were instruments of a divine energy that formed reality and provided value and significance (Robinson).Emerson shifted into the role of freelance lecturer and followed his book â€Å"Nature† with two lectures at Harvard: â€Å"The American Scholar† and the â€Å"Divinity School Address† (Robinson). He also published two books about his developing philosophy, â€Å"Essays† (1841) and â€Å"Essays: Second Series (1844) (Robinson). In the â€Å"Divinity School Address,† Emerson pointed out the criticism of the traditional preaching during Emerson’s time and its consideration of a universally available capability of the religious sentiment rather than mediated by the church or by the supernatural intervention of Jesus (Robinson).The transcendentalist philosophy of Emerson is a religion of the spiritually liberated heart and mind, unbounded by party or church (Erickson viii). Emerson urged in his l ecture, titled â€Å"The American Scholar,† to remove America’s two-hundred-year-long reliance on European thought and to realize oneself as a civilization who can think his or her own thought and can create his or her own philosophy, poetry and vision of life (Ericson viii). His religion is described as a metaphysical idealism in which the material universe is only the appearance of underlying divine unity expressed in various individuals (Ericson x).He also visualized religions as an emotional interaction between the unitary spiritual power of goodness called â€Å"Oversoul† and an individual soul (â€Å"Transcendentalism†). Emerson also referred â€Å"Oversoul† to spirit of God as the most significant thing in the world (â€Å"Transcendentalism†). Several works by other individuals who believed in transcendentalist movement were also published in 1836, the year when the book â€Å"Nature† was also published.These included William H enry Furness’ â€Å"Remarks of the Four Gospels,† Convers Francis’ â€Å"Christianity as a Purely Internal Principle,† and Amos Bronson Alcott’s â€Å"Conversations with Children on the Gospels† (Robinson). One of the key legacies of Transcendentalism is the â€Å"The Dial,† a journal edited by Emerson and Margaret Fuller to offer a venue of expression for transcendental writing (Robinson). â€Å"The Dial† published poetry, book reviews and fiction as well as preaching and theological writings and commentary about social and political reform (Robinson).It also provided a chance for transcendentalists such as Emerson, Theodore Parker, Fuller, Amos Bronson Alcott, Christopher Pearse Cranch, Jones Very, and Henry David Thoreau to have a place in the literary movement in New England (Robinson). Thoreau often helped Emerson in copyediting and preparing the publication of â€Å"The Dial† magazine (Robinson). His involvement in â€Å"The Dial† magazine provided him a chance to know every detail of publishing operations and an exposure to the writing of his contemporaries (Robinson).Emerson and Thoreau played an important role in the emergence of New England Transcendentalism by representing it in the United States. They influenced other writers to apply transcendental ideas in their works (â€Å"Transcendentalism†). Thoreau’s book, titled â€Å"Walden,† or â€Å"Life in the Woods,† published in 1845 turned out to be a literary and environmental classic. It reflected on the dual identity of Thoreau as a poet-seer and a skillfull and grounded realist (Robinson). In addition to â€Å"Walden†, Thoreau published his â€Å"Journal† and various key nature essays such as â€Å"Walking,† â€Å"Wild Apples,† and â€Å"Autumnal Tints† in 1862.These publications focused on Emerson’s characterization of the spiritual importance of the natural world and the preservation of nature (Robinson). Thoreau became the original literary voice in a significant tradition of environmental writing and American nature (Robinson). He represented an American culture’s longing for the simpler life, symbolizing an increasing collective desire for a freedom from a society described as meaningless work and full of material consumption (Robinson).His writings during the 1960s and 1970s focused on the enhancement of the environmental ethic during that time (Robinson). According to Reuben, the basic premises of Transcendentalism are that: an individual is the spiritual center of the universe, acceptance of the neo-Platonic conception of nature as a living mystery, similarity between the structure of the universe and the structure of the individual self, and the belief that individual virtue and happiness rely on self-realization.The author also mentions the reasons behind the emergence of American Transcendentalism, which include the co ntinuous decline in Calvinism, the impact of science and technology on the advancement of secularization of modern thought, the rise of a Unitarian intellectual elite with the means and training to continue literature and scholarship, the growing irrelevance of liberal religion, the effect of European ideas on Americans traveling abroad, and the appearance of talented individuals such as Emerson, Fuller and Thoreau on the scene.The significance of the Transcendentalism is the manifestation of a romantic movement in philosophy and literature (â€Å"Transcendentalism†). Transcendentalism became an ethical guide to positive life and focused on the positive side of human nature. Moreover, it emphasized the tolerance of difference in religious belief and asserted on the importance of dignity and worth of the individual as a powerful tool for democracy (â€Å"Transcendentalism†).The transcendentalists played an important role in giving American culture its first distinctive voice in literature, bringing artistic undertaking and aesthetic appreciation in culture and providing advancement on several issues such as the cause of social justice and human rights (Robinson).

How should one live Essay Example | Topics and Well Written Essays - 500 words

How should one live - Essay Example 2). Most of us people believe that a life devoid of sorrow or hardships is essentially the one that is desirable. Yet another school of thought holds that sorrow and happiness are the two sides of the same coin, and that hardships are an invincible component of human life. According to them, the true essence of life lies in the success in overcoming the difficulties and challenges posed by life. A balanced approach towards life is instrumental in bringing about a transformation of the mind and the soul. It is true that happiness and peace are  the two major issues in human existence. But one can never get everything he/she wants because it is practically impossible. â€Å"The good for man is an activity of the soul in accordance with virtue, or if there are more kinds of virtue than one, in accordance with the best and most perfect kind.† (Barnes, 2004, p. 16). One can learn to control his/her mind and live a restrained and satisfied life with a whole new viewpoint. Restraint and self-control helps to purify the mind. It cleanses the thought process of negative feelings like greed, hatred and jealousy that keep us enslaved in emotional bondage. It brings the mind to a state of tranquility and awareness and leads the soul to a state of concentration and insight. Another way of leading a meaningful life is to learn to love one self. It is a matter of great regret that most of us spend our entire life cursing ourselves for what we are and pondering over what we could or should have been. We feel ashamed and embarrassed to accept what we are and keep comparing ourselves with others. Instead of self-reproach one should rather love oneself and one’s world. One should realize that pain and comfort are two facets of the same life. So if we are so eager to gain comfort, we should also not hesitate in facing pain. The idea that has to be reinforced is that one should be equally receptive to the

Strengths and Weaknesses of a Leader Essay Example | Topics and Well Written Essays - 1750 words

Strengths and Weaknesses of a Leader - Essay Example Moreover, people tend to follow those whom they see as providing a means of achieving their own desires, wants, and needs. Leadership and motivation are closely interconnected. By understanding motivation, one can appreciate better what people want and why they act as they do. The motivation given by the leadership makes the followers to depict certain behavioral attitudes. These values transformed by the leader in his/ her followers are different in men and women. As mentioned by Weber in his definition of charismatic leader Schmidt is an extraordinarily gifted person who emerged in situation of desperation for Novell and provided the organization with a set of ideas providing a radical solution to the crisis. Through his openness for change and volatility he succeeded to make the employees of the organization believe that he is the right person whom they should follow. They validated Schmidt's extraordinary gifts and which resulted in repeated success of organization. The want of good leadership can issue from physiological and security needs. Good leadership helps to assure that the organization and its jobs will continue to exist. In addition, the ego demands that one-respect person from whom orders and directions are to be received. It is very frustrating to be subjected personally to a command from an individual who is deemed unworthy and incompetent. Reasonable orders and directions: The order i... equirements of the situation, capable of being executed, complete but not unnecessarily detailed, clear and concise, and given in a manner that stimulates acceptance. Unreasonable orders incapable of accomplishment serve only to increase insecurity and frustration. Unreasonable orders that work contrary to the best interests of the organization may lead to a form of malicious obedience; the employee takes great delight in following them to the letter in hopes of harming the superior who merits little respect. A socially relevant organization: The trend toward greater social expectations of private organizations has impact upon such an organization's employee's expectations. This want issues from human needs of self-esteem, and levies a highly challenging responsibility upon the organization's management. In a job environment where the most of the above mentioned conditions will fulfilled the employees will be more committed and productive. In the case of Networking software maker Novell Schmidt kept moods and emotions as a central point in the leadership process. More specifically it was proposed that emotional intelligence, the ability to understand and manage moods and emotions in the self and others, contributed to effective leadership in Novell's rebuilding. Schmidt kept his focus on four major aspects of emotional intelligence: The appraisal and expression of emotion, the use of emotion to enhance cognitive processes and decision making, knowledge about emotions and management of emotions. By manipulating these four aspects he developed collective goals and objectives. He instilled in his colleagues and sub ordinates an appreciation of the importance of new ideas, enthusiasm to work hard, confidence in himself and trust with in themselves and other teammates. He

Is it correct to claim that the study of politics constitutes a Essay

Is it correct to claim that the study of politics constitutes a science Discuss with reference to case study research - Essay Example d the various studies concerning man and his multifarious activities like philosophy, economics, natural sciences, history, psychology and of course politics. The Renaissance saw the enquiring minds of Europe and no doubt earlier, where advanced cultures existed (pre-renaissance), delving into studies in various disciplines that were analysed and documented, until the latter half of the nineteenth century and the dawn of the twentieth century saw the thrust towards making studies of most disciplines empirical, meaning that information had to be gained by experience, observation or experiment2. Studies conducted had to follow certain set criteria and measurements to be valid. In the modern state, for proper planning, such was the demand. Many North American political scientists, notably Jon R Bond, believe that a ‘hard science of political behaviour’ is possible and someone would come along and do for political science what Newton has done for physics3. In an essay on this subject by James W. Skillen, he quotes Bond as saying that, ‘the beginning of scientific enquiry is the fact/value dichotomy’ and that ‘the core goal of scientific methods is hypothesis testing and theory building that would yield quantifiable results’4. Indeed, one cannot dispute the fact that without such empirical studies, in terms of politics, economics, sociology and natural sciences amongst others, that planning commissions of various authorities worldwide would have been successful in the implementation of their programmes. Much of the developed and developin g world relies on these studies to implement development programmes with a view to pre-empting failure. Statistics, objective data, all factual and tangible rule the day. However, the question of how accurate we are, when the human element is involved is a question for debate. Here is a discipline that is dependent on so many vagaries of man. Kenneth Minogue, in his book Politics, aptly encapsulates this when he

Revenge - John Milton, Paradise Lost Essay Example | Topics and Well Written Essays - 1000 words

Revenge - John Milton, Paradise Lost - Essay Example The latter no longer is able to rejoice in taking revenge. But why do people still seek revenge? Why is revenge after associated with guilt and fails to bring pleasure the avenger hopes for? The answer lies in the fields of psychology and history. Revenge has been a subject of many academic debates and has become the main element in literature and the world of the Arts. In popular mind it is associated with a ‘sweet’ dish, that is ‘better served cold’, though in a while it proves less satisfying and harmless than in the start. Revenge is believed to have appeared as the outcome of the disputes over the material objects and territory. Later the scope of offence that lead to revenge moved to the realm of social humiliation and honor (Science 25). However, no matter what the causes the revenge are, the main issues concern the disambiguation between revenge and justice, as well as the ways revenge manifests itself. Historically, revenge was one of the means of s ocial organization. Seeking revenge was desirable and prescribed. For example in the Bible, in Exodus 21:23 we can find traces of ‘eye for eye’ approach. Psychologists and historians agree that revenge the form of keeping order within societies where law system was weak (Bibb 13). Revenge bears numerous cultural implications as approaches to it change from century to century, and from country to country. For example, in Ancient Greece revenge That means that historically revenge equals justice, whereas in modern world the role of justice is supported by the system of laws, making revenge no longer as acceptable as in the ancient times (Science 34). Attitudes to revenge vary across cultures. For example, in Ancient Greece revenge was seen as equivalent of punishment. The purpose of revenge in this approach lay in preventing offender and society from repeating the offence, desrtuction of the offender was not the main goal of the act of revenge. The act of revenge unfolded along three main perspectives: a) the desire to cause offender pain; b) the necessity to make him know the person who caused the pain; c) the importance of informing the offender about the reasons for pain , i.e. letting him know that he brought it on himself by mistreating someone. In this view killing a person or ruining reputation was the act of hatred, not revenge. Thus, in Greek culture revenge is not necessarily an act of violence, it serves as a form of punishment as its reasons and causes are clear to the victim. In western culture revenge is often seen as irrational, as something wrong as it stems from resentment and not from moral obligation. At the same time in traditional honor cultures revenge is acceptable and bears no negative implications. In English social culture revenge was the act of restoring one’s social status and honor. In Africa and Asia the concept of revenge is colosly intertwined with the cult of ancestors. The cultures defy vengeance and violence while the concept of ancestral wrath brings about a dilemma (Bibb 45). The causes that make people seek revenge also bear numerous cultural implications. Findings prove that in individual cultures violation of rights and harm to the social status or authority are likely to cause frevenge. In collective culture violation of the sense of duty or the established rule might make a person seek revenge. Moreover, in collective cultures wrong done to one member of the social group is seen as personal offence by other

Applied communication ,on MOOCS Essay Example | Topics and Well Written Essays - 500 words

Applied communication ,on MOOCS - Essay Example In order to learn and earn a certification in a certain field, the MOOCs exempts the learners of many costs in terms of fare that they need to have so that they can get to centres of learning. This reduces the cost of services the students have to pay to access education because they do not have to pay for any movements to any place. This happens because the mode of provision of services, online delivery of services, enable the students to access the learning materials from any place in the world as far as there is availability of internet. Comparing the cost of the internet that a students pay for and that of the travel that they can pay on travelling to the college or renting an accommodation facility, the former is very low than the latter. This means that the cost of education through MOOCs for students (Bowen, 2013). When a person enrols in a course program in MOOCs, he or she does not have to concentrate on buying expensive reading materials. This is because through the online system of learning the students are able to access many online reading materials that a person needs so that he or she can achieve the goals of his or her course. This means that a student will not incur the cost of buying books from the market, which would increase the cost of education. The cost of buying stationeries is exempted because a student can make notes on the computer in which he or she uses therefore, avoid the cost books and pens. This means that this learning method is less costly as compared to other methods of learning where students have to have pens and other writing materials that cost them a lot of money (Archibald & Feldman, 2011). In delivery of services, the students do not have to go to classes, which would increase the demand for money by the institution that offers the learning and therefore, increase the cost. Also, there are few lecturers that

Working in a Health and Wellness Company Essay Example | Topics and Well Written Essays - 500 words

Working in a Health and Wellness Company - Essay Example Problems such as obesity can be attributed to the element of poor diet where individuals consume more of a particular type of food that is mostly rich in fats. Therefore, I would advise the clients on the proper measures they can take in order to overcome this problem. As a consultant, I would also facilitate in updating membership information as well as receiving payments for various services from the members of the club.  Apart from advising the clients about the measures they can take in order to improve their health, our company also specialized in offering training sessions to the clients so that they can improve their wellness. Our company has specially designed facilities that are meant for training and development in a bid to improve the physical fitness of the clients. The company has a gymnasium that is equipped with state-of-the-art equipment that can be used by the clients for all their requirements in carrying out physical exercises. The company also has sporting groun ds where the clients can engage in sporting activities such as cycling, athletics, soccer, and basketball. Our company has a strong orientation towards sporting activities since we believe that it is very important in the health and welfare of the people. The company encourages members to form teams and it often sponsors tournaments as a way of motivating the targeted people to take an active role in the sport.  The company also offers herbal solutions that can be used to improve the health and wellness of different people. One important aspect of the company is that it specializes in using natural solutions to address the health concerns of the people. The company has a staff complement of about 30 employees and it operates three branches in the Kent area. The company has a competitive advantage in that it offers unique products that are not matched by the other products and services offered by other companies.

Mergers & Acquisitions Essay Example | Topics and Well Written Essays - 2000 words - 1

Mergers & Acquisitions - Essay Example Merger usually takes place when two companies join together as one company and both companies cease to exist as separate entities and a new entity is formed as a result. The example of DaimlerChrysler is most suitable here because this new business concern was formed by the merger of Daimler-Benz and Chrysler. It is also believed that mergers take place among or between equals. Practically however, the two or more companies are not always on equal grounds. Some times the companies undergoing a deal call the association as merger while in actuality it is an acquisition. The deal is a merger or an acquisition also depends on the circumstances. Friendly or hostile nature of the deal also becomes important. Irrespective of its nature the business deals of this kind greatly affect the board of directors, employees and shareholders. Apart from the distinction of mergers there also exist different forms of mergers. For example horizontal merger is one when companies sharing sharethe same product lines and markets join hands. When supplier and company merge it is termed vertical merger. Conglomeration happens when companies having different businesses come together. There re different reason given for the mergers and acquisition among companies but three hypotheses are very well known practically as well as theoretically. The synergy hypothesis, hubris hypothesis and managerialism hypothesis have been studied and different observations made regarding them. "The synergy hypothesis proposes that acquisitions take place when the value of the combined firm is greater than the sum of the values of the individual firms. Managers are assumed to be motivated by shareholders' interests to create economic value, and to have the ability to judge accurately the value potential of the combined firm. Other explanations do not assume value-maximizing behavior on the part of managers. The managerialism hypothesis suggests that managers embark on acquisitions to maximize their own utility at the expense of the shareholders of the firm. The hubris hypothesis suggests that bidding firm managers make mistakes in evaluating target firms, but undertake acquisitions presuming that their valuations are correct" (Pettit, Seth & Song, 2000). Synergy Hypothesis Two companies joined together may create the effect of three not two is the reason why most companies choose the path of mergers & acquisitions. The synergy is considered one of the main reasons. By mergers and acquisitions the companies seek to create more value for the shareholders. Synergy gets many benefits for the engaging companies. Most important benefits come in the form of revenue augmentation and cost savings. Due to staff reductions the company gets to save a lot. Especially, when one of the two CEO leaves the company with other employees they also forgo their expensive compensation packages causing huge reduction in costs. Economies of scales can be achieved by two companies together than separately. Relationship with suppliers also improves when stronger and larger groups negotiate. When placing orders for the company management can have a stronger position and as result could get better bargain. Some companies achieve an edge in a particular area by acquiring or merging another company. For example a small company having an edge in IT or any other scope of

Kudler Strategic Plan Part II Essay Example | Topics and Well Written Essays - 1250 words

Kudler Strategic Plan Part II - Essay Example The paper discusses the new strategy and implementation plan, the functional tactics with a work breakdown structure, a Gantt chart to define the timeline and the tasks and the deadline. It also discusses the key success factors for the implementation plan. It also includes the risks and the risk management along with a contingency plan. Established in 1998, Kudler Fine Foods (KFF) specialty food and wine retail stores have successfully expanded to a chain of three stores at La Jolla, Del Mar and in Encinitas. The stores are operating in hired premises. Despite the economic slowdown, things are promising primarily because Kathy Kudler, the owner and in whose name the chain is named, is a workhorse. Her perfect strategy with dogged determination to purse the goals had made the chain to remain afloat and also do brisk business despite the general slump in the industry. But the most important thing that has been giving the chain the ability to maintain is the cash flow. This in turn is due to Kathy’s seven-days-a-week work schedule to monitor the activities of the business. Kathy has hired managers to help her at the three locations, of which the one at Del Mar is a matter of concern because of the low population in the vicinity. Kathy is now looking for an alternate location with a larger population base. Carls bad, CA is a possibility, Kathy is exploring. Kudler Fine Foods uses only the finest organic ingredients. Whenever possible, we purchase local produce from organic farmers. We use unbleached flour in our bakery goods and we don’t add unnecessary preservatives to our products. Food is rotated from the shelves on an ongoing basis. Those items that are still in â€Å"good† condition are donated to local homeless shelters and food kitchens. Each of our stores has its own modern European-Style Bakery. In the wee hours of the morning, our bakers begin mixing their dough and creating fresh breads and pastries including fruit tarts, table loaves, flat

Superfudge Review Essay Example for Free

Superfudge Review Essay â€Å"Superfudge† tells about the life of eleven-year-old boy – Peter Hatcher and his family. Peter considered his life complicated and unfair – his elder brother Fudge constantly irritated him, and, what was more awful, his parents announced mother was waiting for a baby. Peter found himself in uncertain situation as he was left with a babysitter. Peter’s elder brother was always a problem for him and when his parents asked whether he was happy of new brother, he said no as he had Fudge. Fudge was also interesting in where babies were coming from and when he received that knowledge he decided to embarrass Peter. Obviously, Fudge was angry as he was no longer the baby in the family and he decided to get rid of a Tamara Roxanne. Fudge behaved amoral offering her to unknown people on the streets and guests. Fudge decided even to play hide-and-seek and hide in the front hall closet. Of course, Peter was irritated, especially when Fudge got a pet myna bird and named her Uncle Feather.   It was difficult for Peter to adjust to new babysitter. He became more annoyed when he was told that Fudge was to start kindergarten earlier and to attend the same school as Peter. Then, why should Peter want another brother or sister? So, the story provides insight into child’s world of anxieties and hopes. The story is very touching because every child experienced the same feelings. I think that author raises the eternal themes of parents-children interactions. Moreover, the author shows complex inner world of a child.

Mark Zuckerberg Management Style

Mark Zuckerberg Management Style Managers of an organization need multiple skills to perform their duties and act consequently. Their job is assorted and complex. A research by Robert L. Katz, he found that the managers need three essential skills: conceptual, human and technical in order to perform the four management functions; planning, organizing, leading and controlling. According to Forbes Magazine, Mark Zuckerberg, the founder of phenomenon Facebook and one of the youngest billionaire ever share the ability of great conceptual skills. Conceptual skills are thus said to be one of the crucial of all managerial skills. Managers with conceptual skills are able to see the organization as a whole, to conceptualize about abstract and complex situationsÂÂ ´ (Robbins, S., Coulter, M. 2005) and to think strategically. Conceptual skills stands out from others skills that required by a manager as the ability to use information to solve organizational problems, identification of opportunities, implementing solutions and selecting critical information from masses of data to direct the organization in the world of overflowing information. He should be able to agonize the problem areas and enforce solutions selecting critical information from masses of data, understand the business. Mark Zuckerberg has managed the facebook quite efficiently and has put the doubts of many people to rest. He uses to prepare the organization for the contingent events in the rapid changing environment. He recognizes problems, identify opportunities and implement solutions. He maximizes the use of information, ideas and concepts. Simultaneously with conceptual skills he uses other skills such as human and technological skills which it is necessitates organization to achieve its goals effectively and efficiently. Human skills, being controversially regarded as the most important set of skills have always been the root of all skills. Conceptual skills is not all that are required by a manager but it is a combination of competencies in various skills which conceptual, human and technical skills jump out from others to be more vital. Top managers use conceptual skills while making a decision since it affects the entire organization. He needs human skills which involve the ability to work well with other people both individually and in groups. Being chief executives officer he should look for to motivate the employers of the organization. Human is the most important asset of an organization and human (interpersonal) skills are regarded as the most important set of skills for a manager in todays competitive environment. Creating culture, building the senior management team, financing road shows and indeed, the delegation itself is done by Mark Zuckerberg. In Facebook, Mark Zuckerberg plays an extensive role in the decision making process. In the organization he deeply and inextricably involved with every major decision that it undertakes. He uses to negotiate and help the subordinates and rest of the employees to produce new ideas and make the final decision. He usually focuses on the technological side and innovation. He plays quite big interpersonal role in the general public by giving speeches and talking in the conferences. He uses to give information to the outsiders through the meetings and speeches conducted by facebook. Besides this he use to visit certain sessions and interact with other business managers and sign the business documents. During such interaction he asks the Sheryl Sandberg COO formerly via president of Google chief of staff for the U.S to assist him and offer some guidance. In general Mark Zuckerberg plays extensive role in all informational, interpersonal and decisional roles in the facebook which allows and makes it to be the leading social media today. (583 words) Q2) Discuss the various dynamics of the external environment Facebook presently operates in. What do you see and understand as real challenges Facebooks management team must grapple with in the days ahead if the company is to succeed in its mission to connect the whole planet? The only thing that would not change in the world is: the world is kept on changing. Although Facebook currently rank as the top social networking sites in terms of revenue and number of users, they still have to persist in innovating to hold on the honor. Facebook always encourage their users to share information public to offer better product to users, marketers and developers who wants to reach them. When so much of data is publish online, it can be a threat to Facebook. It forced by Canadian privacy commissioner to make changes to privacy changes and streamlined permissions dialogue. Just as estimated, Facebook confront disputation on privacy issue after the security researcher Wednesday once Beacon is launched. There are more than 100 million Facebook users personal information is being used or spread out to the public without users authorization. This issue is not just about data leakage for user but also for developers and marketers who uses Facebook as a tool to operate their business. Beacon is a platform which takes data from 44 web destinations and mashes it up with Facebooks internal information to help build more focused advertising messages. It was a system which allowed third parties site being posted on the wall of the users profile. People found out that it actually tracking every single thing people done online even they had logout their Facebook account. Facebook data leakage which disclosed by Wall Street Journal is said to be unintentionally. Press coverage and European Commission have their investigation on their own. The Beacon platform had breached the federal wiretap and video-rental privacy laws. A federal judge on Wednesday approved a $9.5 million settlement to a class action lawsuit challenging Facebooks program that monitored and published what users of the social networking site were buying or renting from Blockbuster, Overstock and other locations. (David Kravets) Under the settlement, Facebook agreed to terminate Beaon platform s tarted from November 2009. Facebook should provide a more user friendly privacy settings for the user to avoid the issue above to happen again. A table containing Top 30 countries with highest number of Facebook users was shown in appendix. Data is updated to 1st of April 2011. The table indicate the number of users is increasing tremendously every year. The figure 154,226,960, is the numbers of users in USA which is surprisingly high and own the first place in the ranking. Although China and India has the largest population in the world but India only own the fifth place at about 22,956,220 users. However, a statistic updated on 6th May 2011 indicates that India is the leading country which owns the highest audience growth rate. It is strange that China is not in the ranking, because Facebook is being banned by China. In the New Era of Management ninth edition by L. D. Richard predict that China will overtake United State economy as number one by midcentury. Unfortunately, China banned FB really bring down a lot registration and opportunities to generate profit. Without China, FB was like losing one of his leg or hand. Chin a Mainland population which is about 1,330,141,295 (July 2010 est.) [Source: CIA World Factbook, Jan 2011 ] China government always being tight to the access of internet, information flow and media censored Facebook because of the fatal riots happen in western region of Xinjiang in province of China. Perhaps they believe that such an action will contain the reports or discussions of the riots or stop them from happening completely. News updated on 28th April 2011 said that, Mark Zuckerberg still wanted to get connected to China and is now creating some sort of localized version of site to fit Chinas government and hope to launch it in China. (622 words) Q3) How would you describe and classify the corporate culture at Facebook? What are the elements and symbols that showcase FBs culture? In this context, how effective is Mark Zuckerberg as a cultural leader for FB? Ravasi and Schultz (2006) define organization culture as a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behaviour for various situations. In the past, the hierarchy of management is vital for a corporate. However, Mark Zuckerberg, CEO of Facebook has created a relaxed, unstructured and open corporate culture that emphasizes more on equality. At Facebook, there are no cubicles, no walls, just mainly office furniture. This enables the employees to work in a relaxed and comfortable environment as they can come and go as they please, with no standard work schedules, thus more employee freedom. Furthermore, the managers at Facebook also practice this working environment. Sheryl Sandberg, Facebooks Chief Operating Officer, and even Zuckerberg himself has no office. They work among the employees in the open workspace that could enhance openness and problem solving process. Besides, Mark holds a public question-and-answer session for the entire organization for an hour every Friday. This session has created a great deal of openness in the organization. The openness, according to Zuckerberg, encourages collaboration, team-work and an informal atmosphere and communication. Zuckerbergs company is ballooning into an empire, but it remains scruffy, funky and slightly adorable. That is partly attributable to a workplace that combines playful start-up culture with muscular ambition and bite. Facebooks goal is to be viewed as a hip geek culture in order to attract the best talent.ÂÂ   Zuckerburg is responsible for the foundations of this culture, creating a fun environment by banging a gong when someone finishes a big coding project.ÂÂ   Facebook even hired well-known graffiti artist David Choe to paint murals in the first Facebook offices.Theres a block of meeting rooms named after inventors at the far end of the Facebook ground floor, with one given to Al Gore, who invented the internet. Facebook is creating an intrinsically social culture, rather than enterprise software or geeky, engineer-driven algorithms. At Facebook, the employees can play video or table tennis games whenever they need to unwind on the job. This fun working environment has i ncreased the job satisfaction of employees in the Facebook organization. Job satisfaction is the primary factor in intrinsic motivation. Therefore, due to the corporate culture recognized by Zuckerberg, Facebook employees are satisfied with their jobs and as a result do their jobs well and raise the productivity of Facebook. Facebook is a social utility that connects you with the people around you is the slogan of Facebook. This slogan says quite a bit about the social platform. Facebook has taken a very utilitarian stance on providing a social network. They have created a framework and are expecting you to do most of the work. When we used to wear suits to work, organizational hierarchy was indicated through the price of your suit. With Facebook, Mark forever altered our norms of privacy: our information is now public, our break-ups broadcasted, and our drunken shamings eternalized. However, Zuckerberg has changed this culture by only wear T-shirts, jeans and Adidas flip-flops to work. Mark Zuckerberg shows effectiveness as a cultural leader for Facebook by able and willing to take the risks in hiring the executives for the company, motivate employees to achieve Facebooks goals by established a relaxed, fun and unstructured corporate culture, and think strategically in the incident of refusing to bring Facebook, as a company, public. (555 words) Q4) In what ways does Facebook, as an organisation, fit in with traditional and current, modern-day management thinking and theories and in what ways is FB challenging them? As time passed, many professions had developed several management theories as a guide for manager to run the organization. There are Classical Perspective, which occurred during the nineteenth and early twenty, Management Science Perspective, which emerged during the world war two, The Recent Historical Trend which happen after the world war two and The Modern Management which combine all different theories. In today business world, different management thinking and theory are required by the manager to fits in different industries and achieve their organization goals. Facebook is the new trend in the twenty-first century, which manage and lead by the founder name Mark Zuckerberg. Humanistic perspective was conducted by Mary Parker Follett and Chester Barnard. They believe that manager need to first value peoples feelings, needs, thoughts and social relations. (Daft, n.d). Mark Zuckerberg had this management thinking of creating a social network that allowed people all over the world to engage which each other and get their updates even faster. He found out that as a human, when they disclose feelings and thoughts to their friends will make them feel closer to the person, and also behaviour on understand others emotions and opinions that surrounding. Besides, Mark Zuckerberg also adapting this theory to his employees by providing those free meals along the day, bottomless finger foods and unrestricted dry cleaning service. He allowed subordinates to express themselves, motivate them to have the same goals as the organisations goals by giving opinions on improvement of the organisation. Studies developed by Hawthorne state that in order to increase output, managers firstly need to improve human relation with the subordinates. Managers need to make employees feel respects, appreciated and have the sense of belongings to this organisation. (Daft, n.d). Mark Zuckerberg claim that an office is only just a place to gather people to brain storming to generate profits and human are the most important resources for the organisation. Therefore, Mark Zuckerberg design his headquarter with no wall between departments and the meeting rooms are located at the middle of the work space and separate by glass walls so that all the people can see through the meetings. Besides, Abraham Maslow theories, a study that claim that people are influenced by several needs and by hierarchy order. This has been used by Mark Zuckerberg, firstly, he fulfil the physical needs by providing them free meals and considerable income. Secondly, he satisfied the love and sense of belongings seeks by the employees which allowing them to disclose their thoughts and opinions. Thirdly, he will appreciate them by contribute many ideas and plans to run the business, this will increase employees esteem needs and belief that they are the proper source in helping make the world improve. Lastly, Mark Zuckerberg will somehow challenge the employees to meet certain goals. This will not only increase the improvement of organisation growth, it also acknowledges employees to fulfil their self-actualization needs. Moreover, Contingency View is the modern perspective that managers have no actual plan and managers will base on the situations or industries and economic to lead the organisation. This theory mostly utilize by organisation with structure of effective in an internet company which need to depend on the new technology. (Daft, n.d). Because Facebook is always dealing with trends of the world, and create new trend for the world. This required innovations, inspiration and new technology from the employees. Therefore, it is hard for Mark Zuckerberg to always follow the plan. Furthermore, quality seeking by the user was also a challenge face by Mark Zuckerberg. He use Total Quality Management to deal with it by improving the convenience of user to easily sign up as a user and also create software which allow user to use their mobile phone to log in and keeping on improving the privacy settings of each user. He also create benchmark of user can tag others pictures and status make them to have the same picture and comments. He also came out with the `like button allow user to like the status and which his competitors like Friendster and MySpace does not have. Learning Organisation is a modern theory which allows people not afraid to make mistakes and hope they can learn from the mistakes. It allows managers to raise the capability to discover and grow. (Senge.P. n.d). When Facebook dealing with the mistakes they made in beacon, they understand that not all people like to disclose their thoughts to the public, certain privacy are required from them. Facebook has learnt from this mistake and change their privacy settings. Q5) Describe the personality, leadership and management style of Facebook founder and CEO, Mark Zuckerberg. Discuss his most cherished values and how they govern his life, work, relationships, and the way he leads and manages his people. It is undeniable that Mark Zuckerberg is the key player of the successful of Facebook in the global nowadays. Therefore, the personality and cherished values that he holds are strongly affected his life, work and relationship. As a young billionaire, Mark did not dress himself up with branded clothes and accessories. In fact, he always wears jeans, T-shirt and North Face fleece. Besides, he rents a house with his girlfriend and drives an entry-level luxury car. Yet, his life is nothing more than meetings and talking to people due to the expansion of Facebook. He is a simple man and has showed no concern to spend much money or make money. Perhaps, these are the reason why he rejected offers from big companies such as Yahoo and Microsoft. People think that he was wrong and questioned him why would he refuse the offer because the field that he involves is unpredictable. However, from the interview with Diane Sawyer, he saying, We really just believe in what were doing. This showed that, making money is not the primary motivation of the formation of Facebook but the vision is simple as to attach people from different countries or even culture and share their life to people that they care about. Mark, as a stud ent of computer science and psychology definitely has a great sensitivity of vision. He knows that the most powerful thing in this world perhaps is the connection of people and the usefulness of the Internet. Therefore, Facebook achieved success in just few years because people like the ideas of sharing their feelings and life to their loved ones. Such personalities that Mark had affected the way he presents in work. He said everyone has a voice and people can organise whatever they want. For that reason, the open floor plan in the headquarters of Facebook allows all the workers know each single thing that happens in the buildings. Also, he holds a public question-and-answer meeting for the company for an hour on each Friday. Giving thought to these seemingly minor issues has the potential to drastically improve the working environment and employee engagement. Furthermore, although Mark is a young and rich leader, he never behaves arrogantly and still sincerely apologizes due to the mistakes that he have made. For example, membership of a group named Students against Facebook news feed that formed by Ben Parr has increased to 750,000 users within a week. Instead of being enemy with him, Mark actually posted a letter on Facebook and promised that they will come out with privacy controls. This is a leader quality that Mark had, which is problem solving. On one hand, he did not mention to make changes to the new features and support the usefulness of News Feed to know more about close friends. On the other hand, he promised to strengthen the privacy control. It seems like two-way benefit to him and Facebook without throw the new features away that causes losses and at the same time can settle the negative comment on Facebook. The tough-minded that Mark Zuckerberg had also affected the way he held the position as CEO in Facebook. Mark will improve each role in the organization each six months and performance of employees is being rank from one to five. He valued those hardworking and brilliant employees that can make him success. Some co-workers said that it is stress and fear when working in Facebook. However, the situation has been changed when Mark hired Sheryl Sandberg and people now are regretting they did not join the company. Nevertheless, Mark hire people not only because of their talent but also follow through and do things creatively such as hiring the former Firefox developer, Blake Ross. Mark showed his tough-minded completely when he turned the offer from Yahoo down. The former CEO of Yahoo, Terry Semel said, Id never met anyone-forget his age, twenty-two then or twenty-six now-Id never met anyone who would walk away from a billion dollars. But he said, Its not about the price. This is my baby , and I want to keep running it, I want to keep growing it. I couldnt believe it. (695 words)

The Structure Of Skeletal Muscle Biology Essay

The Structure Of Skeletal Muscle Biology Essay Skeletal Muscle is a form of fibrous tissue with the fibers arranged parallel to each other. A muscle fiber (cell) is surrounded by the endomysium. A group of these cells is wrapped by fascicles. Bundles of fascicles are covered by the perimysium and bundles of the perimysium are wrapped by the epimysium to form a muscle. The muscle fibers have contractile properties which enable them to move bony levers in order to produce skeletal movement1. The functional unit of the muscle fiber is the sacomere which consists of most importantly, actin and myosin. The actin and myosin are arranged such that during contraction, they can slide over each other thus shortening the muscle2. Muscles suffer from many diseases, one of which is polymyositis. This is an inflammatory myopathy that affects mainly the muscles of the thorax and those around the torso. It affects all age groups but has been noticed mainly in late childhood and early adulthood. The sypmtomps are nonspecific but results in general muscle weakness and the cause, though believed to be an invasion by the white blood cells, is not very clear10. 2.0 The Structure of Skeletal Muscle. In daily life, structures and arrangements of designs are dictated, to a large extent by the purpose and function for which the design is meant for. Knowing that skeletal muscle is made up mainly of fibrous tissues, the arrangement of these tissues and how they are bound together to maintain a particular shape in order to accomplish different purposes (mainly to generate force and produce movement) may to a large extent, define the structure of the muscle4. At a macro level, the skeletal muscle is composed of bundles of individual muscle fibers, the supporting structure called the basal lamina, and the connective tissue sheaths as shown in figure 1. These connective tissues bind the cells together giving them strength and partly providing mechanical protection2. We can examine these connective tissues and their functions as follows: 2.1 The basal lamina. This is an extracellular matrix that acts as a scaffold on which a cell sits. It has been realized that apart from providing structural support, the basal lamina can orient and constrain cell during the process of regeneartion3. 2.2 The endomysium. This is a fine sheath of connective tissue that surrounds each individual muscle cell. The endomysium consist of loosely interlacing fibers composed mainly of collagen4. 2.3 The perimysium and fascilces. The individual muscle fibers wrapped by the endomysium, are grouped together in what is called fascicles. A layer of fibrous tissue called the perimysium wraps each fascicle4. 2.4 The epimysium. This is the outside layer that finally wraps the whole muscle. It is composed of dense irregular connective tissue4. Figure 1 Source: http://www.web-books.com/eLibrary/Medicine/Physiology/Muscular/muscle_structure.jpg 3.0 The muscle cell Having described how individual muscle cells are organized into a muscle, it is imperative that we look at the structural composition of the cell itself. Just like many other cells in the body are specialized according to their functions, skeletal muscle cells are specialized to produce force and movement5. The skeletal muscle fiber is thus composed of mainly three structural elements:-the myofibrils, the sarcoplasmic reticulum and the mitochondria, each contributing a unique aspect of muscle function. The entire function of the muscle can be attributed to the shifts in proportions of these three structures6. 3.1 The Myofibrills. These are cylindrical specialized sub-units within the muscle fiber. They consist of two types of contractile protein filaments-the thin filaments referred to as actin and the thick filaments referred to as myosin. The two most important parameters of the myofibrils are their diameter which determines its strength and the fiber length which determines it contraction velocity and distance over which the fiber can contract. The myofibril consist of two filaments-actin and myosin6,2. 3.1.1 Actin (thin filament). Actin filaments are responsible for regulation of contraction. The actin filament is formed by a helical arranged of actin monomers which is an ambiguous protein2 (figure 2). Because of the helical nature, a long grove is formed along the filament and the protein troponin is located at intervals along the length of the actin filament. It is troponin which is responsible for turning on contraction2,7. Figure 2.The actin molecule. Source: http://www.ucl.ac.uk/~sjjgsca/Muscleslidingfilament1.gif 3.1.2 The Myosin (thick filament). Myosin filament is about 150nm long. It has a tail and two heads. The tail is formed by two helical shaped fibers that coil around each other. A collection of several of these helical tails together form a myosin filament (figure 3)4b. Figure 3. The myosin molecule. Source: http://webanatomy.net/anatomy/myosin.jpg. 3.2 The sarcoplasmic reticulum (SR). Groups of about 200 thick and thin filaments constitute a myofibril. Each myofibril is thus enclosed in a membrane called the sarcoplasmic reticulum8. The SR membrane stores and releases calcium during muscle contraction and relaxation. The SR can therefore be thought of as the functional unit of the myofibril9. 3.3 The mitochondria. Found within the cell cytoplasm, the mitochondria are responsible for generation of most of the cells energy by the production of adenosine triphosphate (ATP). There are several mitochondria distributed along the length of a myofibril4. 4.0 The mechanism of muscle contraction Muscle contraction can largely be attributed to the structure of actin and myosin, their arrangement within the SR and the interaction between them in order to produce force (Figure 4). This type of arrangement allows the thin actin filaments to slide in and out by the action pull of the myosin heads8b. Figure 4. Actin and myosin arrangement: Source: http://www.exrx.net/Images/ActinMyosin.gif Muscles are composed of a number of actin and myosin filaments arranged in series in a basic unit called the sacomere. The sacomere consists of a thick filament in the meddle and two thin filaments, one overlapping on each side. The heads of the thick filament attach to the thin filament at the overlap and these heads allow movement in only one direction. When activated, each thick filament head rachets repeatedly along the actin, pulling the two actins closer together. Since the actin are attached to the Z line (The distance between two Z lines form the sacomere), ends of the sacomere (Z lines) are pulled in and the sacomere shortens. The sacomeres are arranged in series so that when the muscle fiber contracts, all the sacomeres contract simultaneously transmitting the force to the end of the muscle. The whole process of contraction described above occurs when the muscle is electrically stimulated2b. 5.0 Muscle stimulation. Skeletal muscle cells are stimulated by the motor neurons of the somatic nervous system. The reception of the motor stimulus (action potential) opens the calcium channels allowing calcium which is stored in the SR to be released. The release of calcium causes the release of acetylcholine-Ach (neurotransmitter). The calcium binds to the troponin on the actin filament. Troponin then regulates the tropomyosin which obstructs binding sites for myosin. This allows the tropomyosin to move, unblocking the bonding site. Myosin then binds to the unblocked site on the actin and applies a pull. This will pull the Z bands towards each other thus shortening the sacomere, causing muscle contraction2b. However, as calcium is released, the ATP-dependent calcium pump is activated and it continuously pumps calcium back to the SR to be stored again. This leads to a drop in calcium level within the cytoplasm. When the calcium level is too low, the calcium binding action to troponin is terminated, releasing tropomyosin which again blocks the binding site. This stops the interaction between actin and myosin thus relaxing the muscle2b. 6.0 Muscle Diseases There are a number of muscular diseases and disorders ranging from acquired, familial to congenital. Limiting ourselves to one of the acquired disorders of the muscles, lets look at polymyositis. 6.1 Polymyositis (PM). PM is a type of muscle inflammatory myopathy. Just like the name suggests, this disease causes inflammation of the muscle fiber. Although the causes of the disease are not well understood, it is believed that PM begins when white blood cells, spontaneously invade muscles. This can result in severe muscle weakness. Polymyositis is a persistent disease characterized by periods of increased and reduced or no symptoms. PM affects mainly the muscles of the thorax and is more common in women than men. It is said to affect all age groups although is it commonly noted in early childhood or 20s10. Key pathologic and diagnostic features of the disease. Endomysial inflammation. This is the inflammation of the outer connective tissue that surrounds the muscle fiber. This is done by the white blood cells that leave the blood and enter the tissue, somehow confirming the earlier assertion that the PM begins when white blood cells invade muscles. Invasion of myofibers by autoaggressive lymphocytes. This is when the T lymphocytes begin to attack the intact myofibers. Unlike in muscle dystrophy where inflammation is associated with degenerating myofibers, the invasion of T lymphocytes causes inflammation of health myofibers in PM.This causes inflammation of healthy myofibers. Other diagnostic features that may not be exactly specific to PM include myofiber necrosis, myophagocytosis, myofiber atrophy and fibrosis, a feature of chronic PM10,11. 7.0 Conclusion Human movement is only possible because of the action of muscle contraction. Voluntary contraction of muscle is made possible by the somatic nervous system which sends out an action potential activating the contraction process. The process is accomplished by the sliding of myosin and actin over each other. Many diseases and disorders affect muscles, prominent among them is muscular polymyosis which causes inflammation of the muscles mainly around the torso. Its believed to be caused by the unwanted action of the white blood cells and the symptoms include muscle weakness.

Martin Heidegger :: essays papers

Martin Heidegger Note: The main work from which text was drawn is "The Question Concerning Technology". Martin Heidegger was a German philosopher, who developed existential phenomenology and has been widely regarded as the most original 20th-century philosopher. His works include complicated essays such as "An introduction to Metaphysics" and "The Question Concerning Technology." In his essay "The Question Concerning Technology," Heidegger attempts to create several intricate arguments regarding technology and the significance of information. One prominent theme in this essay is the idea and meaning of info rmation. Heidegger presents his thoughts by searching for the roots of the ideas behind information. He includes many references to German, Greek and Latin vocabulary to better explain his ideas. In order to fully understand the meaning and significance of informa tion, one must be educated as to the accurate definitions of some basic vocabulary regarding information. The first word that is significant to the idea of information that Heidegger explains to the reader is "episteme." Episteme in basic translation can be defined as "knowledge." "(Episteme is a term). for knowing in the widest sense. (it) means to be entirely at home with something, to understand and be expert in it. Such knowing provides an opening up. As an opening it up it is a revealing." This leads to the next expression, "alethia." Alethia is used by Heidegger the same way it was defined by the ancient Greeks; "revealing." This same word is translated by the Romans to "veritas." Again, "veritas" in English is used to mean "truth" which can be unde rstood as "correctness and representation." It is in this change, due to translation of ideas, that Heidegger notices some inconsistencies. Information is an often misused term in Heidegger's opinion. As previously noted, the translation from one language to another can often turn true definitions of words askew, and this can cause serious problems with larger concepts of technology and an id ea of "enframing" (gestell). Gestell is a German word whose direct translation means "enframing." The idea of enframing is also quite prevalent in this essay. "We now name that challenging claim which gathers man thither to order the self-revealing as standing-reserve: "ge-stell" (enframing). We dare to use this word in a sense that has been thoroughly unfamiliar up to now. According to ordinary usage, the word Gestell (frame) means some kind of apparatus, e.g., a bookrack. Gestell is also the name for a skeleton. And the employment of the word Gestell(enframing) that is now required of us seems equally eerie, not to speak of the arbitrariness with which words of a mature language are so

Colonialism in the Caribbean Essay -- Socio-Cultural Areas History Cul

Colonialism in the Caribbean Although Michelle Cliff, Antonio Benitez- Rojo, and Sidney Mintz all discuss the Caribbean in their writings they all have very distinct perspectives. In his writing, The Caribbean as a Socio-cultural Area, Sidney Mintz discusses the Caribbean from a historical standpoint in which he characterizes it as a socially united, rather than a culturally united one. Antonio Benitez- Rojo tries to explain the distinct cultures of the Caribbean with a combination of historical and personal knowledge , in his writing of The Repeating Island. While in her novel Abeng, Michelle Cliff uses an entirely different means of discussing the Caribbean because she does it through the eyes of a child. Despite having different outlooks in explaining the Caribbean they all record the theme of colonialism and their effects on people and society. Mintz's Perspective The Caribbean as a Socio-Cultural Area addresses the current cultural Caribbean with an eye on the past. For example, when discussing the emergence of creole culture Mintz specifically points out that this was almost exclusive to the islands colonized by the Spanish. According to Mintz, the Hispanic Caribbean was "settled by Europeans who had come to stay and to become "creoles"; nowhere and at no time in the Hispanic islands did African slaves ever outnumber freeman of European origin" (Mintz 28). Therefore, contemporary Puerto Rico, Dominican Republic, and Cuba are all very culturally diverse places who all have distinctive combinations of African, Native American, and European influences. For historical reasons, different regions of these islands have developed their own local cultures and social atmospheres by virtue of the types of people who lived ther... ... to her colonizers land reveals Jamaica’s present dependence England and the United States which is an effect of colonialism. It is the combination of readings from Mintz, Rojo, and Cliff which have explained what colonialism did in forming of the contemporary Caribbean. Also, not all of these islands are the same culturally because of the variety of colonial power imposed. Ultimately, it is impossible to look beyond this influence today because the structures of these islands are in fact the remains of colonialism. References Benitez-Rojo, Antonio. The Repeating Island, as seen in Post-contemporary Interventions, Duke University, Durham and London, 1992 Cliff, Michelle. Abeng. Published by the Penguin Group, 1984. Mintz, Sidney W. The Caribbean as a Socio-Cultural Area, as seen in Peoples and Cultures of the Caribbean, Garden City, New Jersey, 1971. Colonialism in the Caribbean Essay -- Socio-Cultural Areas History Cul Colonialism in the Caribbean Although Michelle Cliff, Antonio Benitez- Rojo, and Sidney Mintz all discuss the Caribbean in their writings they all have very distinct perspectives. In his writing, The Caribbean as a Socio-cultural Area, Sidney Mintz discusses the Caribbean from a historical standpoint in which he characterizes it as a socially united, rather than a culturally united one. Antonio Benitez- Rojo tries to explain the distinct cultures of the Caribbean with a combination of historical and personal knowledge , in his writing of The Repeating Island. While in her novel Abeng, Michelle Cliff uses an entirely different means of discussing the Caribbean because she does it through the eyes of a child. Despite having different outlooks in explaining the Caribbean they all record the theme of colonialism and their effects on people and society. Mintz's Perspective The Caribbean as a Socio-Cultural Area addresses the current cultural Caribbean with an eye on the past. For example, when discussing the emergence of creole culture Mintz specifically points out that this was almost exclusive to the islands colonized by the Spanish. According to Mintz, the Hispanic Caribbean was "settled by Europeans who had come to stay and to become "creoles"; nowhere and at no time in the Hispanic islands did African slaves ever outnumber freeman of European origin" (Mintz 28). Therefore, contemporary Puerto Rico, Dominican Republic, and Cuba are all very culturally diverse places who all have distinctive combinations of African, Native American, and European influences. For historical reasons, different regions of these islands have developed their own local cultures and social atmospheres by virtue of the types of people who lived ther... ... to her colonizers land reveals Jamaica’s present dependence England and the United States which is an effect of colonialism. It is the combination of readings from Mintz, Rojo, and Cliff which have explained what colonialism did in forming of the contemporary Caribbean. Also, not all of these islands are the same culturally because of the variety of colonial power imposed. Ultimately, it is impossible to look beyond this influence today because the structures of these islands are in fact the remains of colonialism. References Benitez-Rojo, Antonio. The Repeating Island, as seen in Post-contemporary Interventions, Duke University, Durham and London, 1992 Cliff, Michelle. Abeng. Published by the Penguin Group, 1984. Mintz, Sidney W. The Caribbean as a Socio-Cultural Area, as seen in Peoples and Cultures of the Caribbean, Garden City, New Jersey, 1971.

They got next Essay -- essays research papers

They Got Next On April 24, 1996, women’s basketball announced â€Å"We Got Next† as the NBA Board of Governors approved the concept of a Women’s National Basketball Association (WNBA) to begin in June 1997. Since that day in 1996 there have been many firsts for the WNBA: Val Ackerman -- the first president of the WNBA; Sheryl Swoopes -- the first player signed to the WNBA; Cynthia Cooper -- the league’s first Most Valuable Player; the Houston Comets -- the first WNBA Champions; Lisa Leslie -- the first WNBA player to capture all three MVP awards (regular season, All-Star and Championship) in one season. The WNBA deserves the same attention and respect equal to the NBA due to its equal entertainment value, competitiveness, and their rights to compete and be seen, and get paid just as much. Critics say that the WNBA isn’t really entertaining because the game is just about running up and down the court shooting lay-ups and making free throws, that there is always one team dominating, and that the game is boring because none of the ladies can dunk. Well, the slam dunk is no longer a move reserved for Vince Carter, Kobe Bryant and the other high-flying guys of the NBA. Lisa Leslie of the Los Angeles Sparks made history on July 30, 2002 when she did a one-handed slam dunk in a game against the Miami Sol. Leslie's history-making move should pave the way for more women to try slamming the ball during WNBA games. Lisa Leslie is just one of the women making the WNBA more exciting and entertaining. Although Leslie was the big story for the league in 2002 becoming the first WNBA player to capture all three MVP awards in the same season, joining NBA greats Shaquille O’Neal, Michael Jordan and Willis Reed as the only pro hoopsters to accomplish that feat. In 2001, The WNBA welcomed its 10 millionth fan prior to game 2 of the WNBA Championship at the Staples Center. The Seattle Storm won the first pick in the 2002 WNBA Draft in the inaugural WNBA Draft Lottery held in New York. Things got even more entertaining when the top ten picks included four of the most exciting college players coming from the same team that won the National Championship that year. They were Connecticut Huskies Sue Bird, Swin Cash, Ashja Jones and Tamika Williams going 1st, 2nd, 4th and 7th in the draft. Now two years after Cash was drafted to the Detroit Shock, and after going 9-25 in the 2002 season... ...0 per season, while the guys (even those that play only a minute or two) rake in $4.5 million on average. The situation is so bad that many of the women are forced to play a second season in Europe just to make ends meet. The NBA and the WNBA are owned by the same management and says that women can’t have more because their league is still losing money, as most startups do. The men’s side didn’t turn a profit in its early years either, but the players weren’t shortchanged. Decent salaries were considered an investment in the future of the league. Besides, the women aren’t asking for those mega-millions. They just want a raise. And one way to get it would be to adjust the money formulas. NBA players get close to 60 percent of revenues back in salaries. The women get a pathetic 15 percent, and are prohibited from the lucrative endorsement deals the men enjoy. Even though the WNBA is still a young league, it is showing great strength that the women are hear to stay and they are not just going to knock on the door to prejudice they are going to kick it down in order for them to be seen as real professional athletes who are just as entertaining and competitive as the men of the NBA.

Grandparent raising their grandchildren and the social implication Essay

In American society, grandparent have been involved in the issues of raising their grandchildren in situation where the parent are not available, unwilling or not able to give sufficient care for their children. In other instances grandparent participate in taking care of their grandchildren even if the situation of parent are willing to care for their children. This is due to traditional cultures giving grandparent clear and direct duty for taking care and nurturing of their grandchildren. Traditionally, relationship between grandchildren and grandparent has been a special one but the current trend and growth of grandparent raising and taking care of grandparent has raise questions. In the past three decades, growth of the grandparent has gone beyond the perceived traditional role to social problem attracting researcher to study social implication of their role (Geen & Rob, 2004). A part from the traditional role of grandparent caring for their grandchildren being sentimental, this role in many instances has change to absolute caring and maintaining them. Their relationship has been special but the current trend means grandparent are taking responsibility of raising a second family. In the normal circumstances, children are expected to raised under intact family assume to having presence of both parent living in a favorable conditions. Traditionally, children would visit their grandparent in a situation where they are not living together over the weekends and sent back to their parent after the weekend. This trend has changed as the luxury of sending children to their parent of the weekend has changed to taking absolute care since the parent are unavailable, not able or not in position to take care of their children (Geen & Rob, 2004). Grandparents staying with their grandchildren are expected to take responsibility of raising and maintaining them. This result to social implication as the grandparent get to this role due prevailing circumstance other than something planned. Parenting role requires commitment or devotion as well as employment of financial resources. Roles of taking care of the grandchildren give grandparents massive responsibilities which may translate to emotional straining. The raise in number of families under absolute care of grandparent has increase to a questionable level which is beyond the traditional role. Study on the grandparent raising their grandchildren is important since it may evaluate the cause of the current trends, social implication to the grandparent and grandchildren, measures and solution to be taken. This paper investigates the tread and growth of the grandparent raising their grandchildren, its implication and solution to this problem and the help which can be advanced to this form of parenting (Edwards & Daire 2006). Culturally, nobody plan to raise a second taking all responsibilities which goes with this role. This means that grandparent taking fulltime responsibility of maintaining a grandchild cause to major change in the life of the grandparent (Edwards & Daire 2006). Demands which come with the role of parenting for the second time leads to unplanned struggles resulting to financial, emotional, physical, social and legal challenge not experienced the time when these grandparent were raising their own children. Most of grandparent are always in their old age, â€Å"The census of 1997 indicates that 33% of grandparent caregivers are under the age of 50, 48% are between the ages of 50 and 64, and 19% are over the age of 65† (National Resources Centre for Respite and Crisis Care Services 1998 para. 2). This means that engaging grandparent in raising of their grandchildren results trying to balance between struggling to manage their old age and caring for their grandchildren. Various studies have indicated that there is an increase in the case of grandparent raising their grandchildren. According to Casper and Bryson 2008, United States Bureau of the Census categorizes studies on this subject on five type grandparent maintained families i. e. â€Å"†¦both grandparents, some parents present; both grandparents, no parents present; grandmother only, some parents present; grandmother only, no parents present; and grandfather only present† (Casper and Bryson 2008 para. 1). This categorization is important as it helps to analyze implication since different states leads to different implications. Statistics from U. S. Census Bureau indicates that in 1970 3. 2 percent or 2. 2 million children in United States lived under care of grandparents. Overtime, the proportion of the grandchildren maintained by grandparent has resulted to a drastic increase. 1997 census on this subject indicated that there was an increase from 3. 2 percent in 1970 to 5. 5 percent or from 2. 2 million to 3. 9 million. This represents a 76 percent increase over period of 27 years. According to these statistical this increase was experienced in all in the above mentioned types of the grandparent care. The most notable was 118 percent increase of grandchildren with only mothers under grandparent with grandchildren living with their fathers increased by 217 percent. This change was more notable in 1980s but this further increased in 1990 indicating the greatest increase of children maintained by grandparents. According to Hammond 2002, statistics by American Association of retired Persons on 2000 census indicates that 2. 4 million grandparents are fully in charge of maintaining and solely taking care of their grandchildren. This was a 30 percent of the increase in the in 10 years.

Lakme Cosmetics Essay

Lakme is superstar of the cosmetic blemishs of the Unilever Bangladesh Ltd offers to the tar astound grocery. The field has been conducted to know cognitive comp integritynts, printive components and behavioural components of the consumers in Dhaka city. Our sample size of it is 50. These respondents ar from distinct employmental much(prenominal) as Student, Ho manipulationwife, esoteric Service holder, populace overhaul holder and opposite professions. Among 50 respondents, 31 or 62% respondents atomic number 18 from the get along of 16 long time to 25 geezerhood, 16 respondents from 26 to 35 and 3 respondents from 36 to 45 geezerhood and 31 respondents from 16 to 25 years design limn, 16 respondents from 26 to 35 years subprogram limn and lastly 3 respondents from 36 to 45 respondents office outline. Maximum respondents ar from lower ut intimatelyer class. harmonize to our inquiry 50% of the positive respondents go to bag parlor once a calendar month , or so 12% of the respondents go twice a month, 18% of the respondents go twice a hebdomad, 6% of the respondents go once a week, 7% of the respondents go non in fix eon interval. 36% of the ingrained respondents watch TV or movies.In mooring of profaneing ha crook 54% of the respondents debauch limn once a month, to the highest degree 18% of the respondents buy lipstick twice an month, around 12% of the respondents buy lipstick twice a week and 16% of the respondents buy lipstick in different occasions. The respondents ar a point colorful, Organized, Moderate stylish, ever-changing oriented, a bit youthful, roughlywhat rational, a bit formal, comparable to dominate, little bit calm. The schematic shop of the lakme is quite positive. Respondents perceive the lakme lipstick as Hygienic, Modern Outlook, Long Lasting, Fascinating, B right, Color, Elegance, Distinct, higher(prenominal) Price, High Class, Prestigious, Assured Quality, Fantastic, Satisfaction, and Best Quality. According to perceptual mapping Lakme has a strong brand image than Revlon and Loreal.Since weighted stand for of lakme is 0.326 and the weighed mean of Revlon is 0.562 Lakme is closer to Ideal brand than Revlon and thusly military positions toward Lakme lipstick very kind than attitudes toward Revlon lipsticks. Lakme has favorable emotion towards its lipstick. As per our query about 54% of the head market purpose Lakme and or so of them give buy it undermentioned time. So it reveals the positive behavioral components of attitude in the mind of the consumers. Finally Lakme squeeze out turn the cognitive attitudes by changing belief, adding belief, shifting importanceand changing perfect and through classical conditioning, mere pictorial matter lakme nooky change the emotive components of nodes. And operant conditioning needs to alter behavioral components of the consumers. scope of the Report Our course instructor Mr, Farhan Faruqui has recommended us to prep ar a constitution on Lakme which pass on be regarded as the term base for the Spring 2008 semester on the 7th April 2008. The authorship was supposed to lift linkage among real-life advertisements by Lakme lipstick and the theories taught in the classes of the course of Consumer Behavior.Statement of the problem the report volition try to settlement the avocation questions Is Bangladesh Unilever Ltd, applying the theories of Consumer Behavior in their tradeing activities? argon the methods effective? Do the consumers akin their merc grantising activities? What is Lakme lipsticks position compargond to early(a) brands? What else Unilever Bangladesh Ltd could do to ensure approaching succeeder?Statement of Purpose the report go forth serve the following purposes Defining the pragmatical application of theories of consumer behavior evident in Lakme lipsticks marketing activities. Explaining the potence of Lakme lipsticks marketing activities. Presenting a heart an d soul picture regarding consumer feedback and responses. Describing lakme lipsticks position in the market. Proposing few suggestions for lakme lipsticks that entrust ensure long-term success for Lakme. kitchen stove of the report this report has been prompt with in the following parameters The Report c all overs the marketing activities for lipstick offered by Lakme by Unilever Bangladesh. Throughout the observe, focus was given to feminine members of the market. The Report is in the first place found on customer feedback derived from the descry which might non represent the unfeigned swearation due to sampling error. The outlook isconducted in the Dhaka city as well as early(a) authentic cities.Methodology this marketing report has been prep atomic number 18d based on primary entropy. This is fundamentally a qualitative summary. We hold up chosen non-comparative scaling technique because we wanted to gradation the influence of each and every factor. and by Non-comparative scaling technique we buttocks do that. And among two types non-comparative technique we apply itemize technique and mingled with trio itemize techniques we took Likert scaling for Affective components and semantic scale for cognitive components which range from 1 to 5 point scaling.Then aft(prenominal) screening we aim finally mickle sets of questions in our questionnaire. Our butt joint population has been the fe mannish of Dhaka city and other authentic cities in Bangladesh. We involve chosen opportunity sampling. We be four members in our congregation. As we train been assigned to collect data, we provoke gone to the target market and got the questionnaires binge up up by the young-bearing(prenominal)s. And to analyze to data we use SPSS application. We analyze data by frequency statistical distri unless(prenominal)ion, different types of diagram and twofold variables comparison.LimitationLike every look into it has overly or so limitation. Among them time is the most epoch- coiffure constraint that affected our inquiry very much. Within this short time it s was quite impossible to win this sort of look for. We had only around 15 days to prepargon a research which is quite impossible. Among the other constraints next signifi stick outt was target market who was reluctant to fill the questionnaires. The product has been a low-involvement one so target market has been reluctant to answer them. in that location has been a lack of co-ordination among the group member. May be data does not represent the actual population.Organizational primingThis portion will provide a short description concerning the Unilever Bangladesh ltd. The surgical incision will include the following topics- partnership background, legation education, company objectives, company location. alliance BackgroundThe origin dates back to 1964, when the first Manufacturing performances were set up as a part of Lever Brothers Pakistan operations . After independence, it was integrated as a separate corporation under the laws of Bangladesh. Later on the caller-up diversified into different categories. Unilever is a multinational company but for our term paper we argon arouse in Unilever Bangladesh Ltd. all over the last four decades, Unilever Bangladesh has been constantly bring sweet and world-class products for the Bangladeshi mess to remove the daily drudgery of life. everyplace 90% of the countrys households use one or more of Unilevers products. Unilever Bangladesh conducts their operations with honesty, single and openness, and with respect for the merciful rights and interests of their habituateees. They will similarly respect the accredited interests of those with whom they have transactionhips. Unilever companies and their employees atomic number 18 required to come with the laws and regulations of the countries in which they operate.EmployeesUnilever is committed to diversity in a operative enviro nment where at that place is mutual trust and respect and where everyone feels responsible for the performance and reputation of their company. They will recruit, employ and sanction employees on the sole dry land of the qualifications and abilities needed for the work to be performed. They be committed to safe and healthy working conditions for all employees. They will not use any form of forced, compulsory or child labor. They are committed to working with employees to develop and enhance each individualisticistics skills and capabilities. They respect the dignity of the individual and the right of employees to freedom of association.They will have candid communications with employees through company based information and consultation procedures. Unilever trading operations in Bangladesh provide employment to over 10,000 sight right away and through its utilize suppliers, distributors and service providers. 99.5% of UBL employees are locals and they have allude numb er of Bangladeshis working abroad in other Unilever companies as expatriatesConsumersUnilever is committed to providing brand products and services which arrangedly offer shelter in terms of price and quality, and which are safe for their in scated use. Products and services will be accurately and properly labeled, denote and communicated.ShareholdersUnilever will conduct its operations in accordance with internationally accepted principles of true bodily governance. They will provide timely, rule-governed and reliable information on their activities, structure, pecuniary situation and performance to all shareholders. profession partnersUnilever is committed to establishing mutually beneficial relations with their suppliers, customers and line of reasoning partners. In their production line relations they expect their partners to adhere to business principles consistent with their own.Community involvementUnilever strives to be a trusted corporate citizen and, as an full pa rt of golf club, to fulfill their responsibilities to the societies and communities in which they operate. human race activitiesUnilever companies are encouraged to promote and accommodate their legitimate business interests. Unilever will co-operate with governments and other organizations, both directly and through bodies such as trade associations, in the vanedment of proposed legislation and other regulations which may affect legitimate business interests. Unilever neither supports semipolitical parties nor contributes to the funds of groups whose activities are calculated to promote party interests.The environmentUnilever is committed to qualification continuous improvements in the management of their environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, amplification understanding of environmental issues and disseminate good practice.CompetitionUnilever believe s in vigorous til now fair argument and supports the development of beguile competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.Business integrityUnilever does not give or lift up, whether directly or indirectly, bribes or other improper advantages for business or financial gain. No employee may offer, give or receive any gift or honorarium which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe moldiness be rejected immediately and account to management. Unilever accounting records and supporting documents must accurately describe and reflect the nature of the central transactions. No undisclosed or live account, fund or asset will be established or maintained. mission StatementOur mission is to add vigour to life. We meet everyday needs for nutrition, hygienics and personal care with brands that help citizenry look good, feel go od and get more out of life. This is the mission statement of the Unilever Bangladesh Ltd. dirtsUnilever Bangladesh has several brands in the market. Those are Wheel, Lux, Lifebuoy, average & Lovely, Ponds, Close Up, Sunsilk, Lipton Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & Lakme. grammatical case of businessFast Moving Consumer Goods caller-out with local manufacturing facilities, reporting to regional business groups for innovation and business results.Constitution bureau of the conducting the company is still in hand of Unilever.Unilever owns 60.75% of the total share and Bangladesh government owns 39.25% of the total shareObjectiveTheir purpose in Unilever is to meet the everyday needs of flock everywhere to anticipate the aspirations their consumers and customers and to respond creatively and competitively with branded products and services which essay the quality of life.Their deep roots in local cultures and markets around the world are their unp aralleled inheritance and the foundation for their future growth. They will bring their wealth of cognition and international expertise to the service of local consumers a truly multi-local multinational company.Their long-term success requires a total trueness to exceptional standards of performance and productivity, to working unitedly effectively and to a willingness to embrace new ideas and learn continuously.They believe that to succeed requires the highest standards of corporate behavior towards their employees, consumers and the societies and world in which they live. This is Unilevers road to sustainable, profitable growth for their business and long-term value creation for their shareholders and employees..Company LocationThe company has a scoopful Manufacturing factory and a Personal Products pulverization located in Chittagong. Besides these, at that place is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by ternary parties exclusively dedicated to Unilever BangladeshTarget Market Parameters1. Demographic FactorsDemography is the scientific watch of characteristics and dynamics pertainingto the human population. The characteristics compassed by this hear include size, growth rate, density, vital statistics, and scattering of a specified population. Demography is widely utilise for mingled purposes and can encompass small, targeted populations or mass populations. The target market can be divided based on demographic variables. Demographic variables encompasses various aspect of an human such as sequence, Gender, Family size, Family lifecycle, baby-boomers, Income, Occupation, Education, Ethnicity, Nationality, Religion, accessible class etc. To be successful as marketer one must understand the demographic factors of the population.1.1 Age and Sex Normally consumers needs and wants change with age. There are certain types of products which close in different types of aged peopl e as well as different sex. There some product which attract antheral people and in that respect are some products which get the attention of pistillate person people. In the same one there are some products which get attracted by the mature people and there are other types of product which attract the child. Therefore products like Lipstick attract the female people or segment. In case of Lakme lipstick the target market is urban female and other developed cities like Dhaka, Shylet, Chittagong e.t.c. although the targeted age is somewhere among 16 years and 45 years. It may be seen that male are buying the lipstick but the ultimate users are female. As a result our majority of targeted respondents are female. The equipoise of the male and female respondents in the survey is like this. excogitation1.1 Gender analysisAccording to Figure 1.1 the majority of the respondents are Female. Among 50 respondent female is 43 in case of percentage about 86% of the total sample. So from th is Figure 1.1 it can be understood that the survey has been got answered by right people.Figure 1.2 Age analysisFigure1.2 is conveying the age structure which has been used for our survey. Among 50 respondents, 31 or 62% respondents are from the age of 16 years to25years, 16 respondents from26 to 35 and 3 respondents from 36 to 45 years. These respondents will give us the information about Lakme lipstick. They will inform us about Cognitive component, affective component as well as behavioral component of the Lakme lipstick. They will check off the lakme among the various lipsticks. Form their responses we will be able to understand the various aspect our research topic.Figure 1.3 Frequency of labelAccording contour 1.2 among 50 respondents, 31 respondents from 16 to 25 years use lipstick, 16 respondents from 26 to 35 years use lipstick and lastly 3 respondents from 36 to 45 respondents use lipstick. So here we see the prime customer of lipstick is the people who fall in the ran ge from 16 to 25. so Unilever Bangladesh Ltd should concede more attention on this segment as well as the segment range from 26 to 35.1.2 Occupation the get behavior depends on the occupation of the individual. For our research we are simply interested about state-supported service, private service, scholar, Housewife and for making our questionnaire non force we have kept an re denotation blank.Figure 1.4 Occupation analysisAmong 50 respondents, 25 are students, 17 are private service holders, 5 are usual service holders. 1 is lady of the house and 2 are others. In case of percentages about 50% of the total respondents are students, 2% are housewife, 34% are private service holders, 10% are public service holders and 4% are from other occupation. So we have targeted the right people who more often than not use or buy lipsticks. The Unilever Bangladesh Ltd needs to be atrocious about customer like student because this is the big portion of the lipstick users. Students basic ally use or buy lipstick frequently. They are the main customer of the lipstick. The Unilever Bangladesh Ltd has other potential segment like snobbish Service professional and public service professional to pay the attention. Because this second and threesome highest portion of the target market. These segments would be a profitable one for Lakme.Figure 1.5 Brand according to occupationAccording to supra table 25 students use lipstick , 1 housewife uses lipstick, 17 Private service holders use lipstick, 5 public service holder use lipstick and 1 respondent from other profession use lipstick. So Lakme should seriously meet the segment of student since it is the main target market, the private service professionals as it is a great potential segment for Lakme and public service professionals.1.3 Social Gathering the respondents of the target market are generally do not like to pursue the sociable gathering very often.Figure 1.6 Social gatheringAccording to our research about 44% o f respondent are generally regard the fond gather once a month, around 34% of the respondents attend social gathering twice a month, 10% of the respondents are attend different time, 2%, 2% and 8% of the respondents attend the social gathering once a week, more than 4 a month and less than once a month respectively. Since they do not attend the social gathering the Lakme can organize a informal chats or road show with its target market to get the feedback and to dish out the positive attributes of Lakme lipstick to others.1.4 Income Purchasing expertness depends on the individual income. People tend to buy more who has very high income. It is proven that higher class of the society buys more than another. In our survey there are 16% respondents have the income 40000 and above, 24% respondents have the income between 30000 to 40000, 30% respondents have the income between 20000 to 30000 and 14%, 14% and 2% of the total respondents have the income somewhere between 10000 to 20000, below 10000 and no income respectively.Figure 1.7 Distribution of the incomeAccording to figure 1.6 among 50 respondents, 8 respondents have the income of 40000 and above, 12 respondents have income between 30000 to 40000, 15 respondents have the income between 20000 to 30000, 7 respondents have the income between 10000 to 20000, 7 respondents have the income less than 10000 and 1 respondent does not have any income.Figure 1.8 purchase behavior according to incomeThe individuals have the income 20000 to 30000 are very much eager to buy lipstick The target market who have income 30000 to 40000 and above 40000 are also interested to buy the lipstick. So Lakme should maintain the customer segment of who have income between 20000 and 30000 and also to influence the segment like who have income between 30000 and 40000 and above 40000.Leisure segment of the target market does have garland in their leisure time. They just make them busy with numerous activities which they do often.Figu re 1.9 Leisure activitiesAccording to figure 1.8 most of our target markets spend their time at home during the leisure time and some of them tend to go out in the leisure time. From above frequency distribution it has been found that about 36% of the total respondent watch TV or movies during the leisure time, about 16% of the respondents go to parties or concerts at leisure time, 2% play computer games, 10% of the respondents represent story books at the leisure time, 6% of the respondents play outdoor games, 12% of the respondents mend with their friends, 12% of the respondents read newspaper at the leisure time, 2% of the respondent go at the leisure time and 2% of the total respondents do other social occasion during the leisure time. it is clear that most of the respondents extol their leisure time by observation TV or movies. So TV and electronic media has become main source of pastime of the target markets.As video recording has become the main source of entertainment at leisure time, Marketer can easily consider the target market. publisher can be an effective to reach the target markets. Unilever Bangladesh can publish or put their advertisement into those Television and paper to efficiently manipulate the target markets. exhalation beauty parlor Every one likes to be looked beautiful. In case of female this statement is the most appropriate one. The female segments like to go to Beauty parlor.